Mimi & BARMER launch joint interactive prevention campaign

Six million Germans were diagnosed with hearing loss in 2016, this is according to an analysis done by the health insurance company and our partners at BARMER. Since many hearing impairments are irreversible, Mimi and BARMER launched a joint prevention campaign focusing on music and interaction. This is aimed to create awareness, especially for young people.

The “Make Love, not Loud” prevention campaign is a combination of an online game and an interactive movie which allows users to actively participate in a love story - by changing the volume.

Click here to learn more about this innovative and interactive story: barmer.de/soundcheck

Andreas Berglind