The world's first television with sound personalization.

With Mimi Defined™, television becomes a unique, individual listening experience - whether alone on the sofa, with a significant other, or among family and friends. The advances technology in Mimi Defined™ adapts to fit the listeners unique hearing ability brings back the full variety and complex detail of sound. Now, everyone can enjoy television together again - across generations.

Mimi Defined™ and Loewe can adapt sound to individual hearing. Every detail can now be heard and experienced, with clearer, warmer, and more balanced sound. For example, spoken detail in music, film, and documentaries can be perceived more easily by the listener, and sounds are more distinct at lower volumes.

Complete hearing comfort and customized sound for every generation is possible with Mimi Defined™. The combination of the best Loewe hardware and personalized sound calibration through Mimi Defined™ creates the ultimate unique listening experience. Previously only available on headphones, Mimi Defined™ is now available for the first time on speakers in a global premier with Loewe televisions, simply by pressing a button on the remote control. 

Create your unique Hearing ID™by taking the Mimi Hearing Test, and simply upload it to your TV. Now, you have the most personalized listening experience possible.

Björn Bauermeister