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The world's first television with sound personalization.

With Mimi Defined™, Television becomes a unique, individual listening experience - whether alone on the sofa, with a significant other, or among family and friends. The advances technology in Mimi Defined™ adapts to fit the listeners unique hearing ability brings back the full variety and complex detail of sound. Now, everyone can enjoy television together again - across generations.

Premium audio. Personalized.


Profiles for the entire family. 

Mimi Defined™ and Loewe can adapt sound to individual hearing. Every detail can now be heard and experienced, with clearer, warmer, and more balanced sound. For example, spoken detail in music, film, and documentaries can be perceived more easily by the listener, and sounds are more distinct at lower volumes.

Complete hearing comfort and customised sound for every generation is possible with Mimi Defined™. The combination of the best Loewe hardware and personalised sound calibration through Mimi Defined™ creates the ultimate unique listening experience. Previously only available on headphones, Mimi Defined™ is now available for the first time on speakers in a global premier with Loewe televisions, simply by pressing a button on the remote control.

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1) Personalize your sound

Select Mimi Defined in “Sound” in the context menu to set up your unique sound profile, and optimize audio to your hearing.

2) Define for every listener

Quickly and easily add new profiles for every viewer based on year or birth or decade (for groups).

3) Create your unique profile

All audio is automatically customized to your hearing, and every user can set their preferred intensity, and change it at any time.


Contact the Mimi business team

Ready to try Mimi Defined™ in your product?